Email Marketing Backlash
from the over-doing-it dept
A good article in Business Week which suggests that dot coms are about to over use email marketing and it's only going to piss off people more than they can imagine. This is probably true. I think as dot com companies get more and more desperate they're going to try to force things, and go overboard trying to get customers to buy stuff. The way they'll do that is with email. In many cases it's going to backfire, because a pissed off customer isn't going to be happy about giving you money.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
