Free Game to Get You to Buy Nike
from the let's-try-to-get-generation-Y-into-it dept
I like the idea of supplying a good game with trendy shoes but I think that building a silly shockwave game to get people into buying Nike shoes is a little silly. After all, I'm not really going to buy a pair of shoes after playing a shockwave game that would usually bore me within a few seconds (it might even have a negative effect). Nike, don't do it!
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Bad idea, bad execusion
It would make a lot more sense to pick some game that's currently in the "cd classics" phase of it's life and bundle that, although from the tone of the article it sounds more like a 3D 'interactive' advertisement than an actual game.
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