Breaking Bulk with Ad Sales

from the not-a-bad-business dept

While people still debate whether or not ad banners are effective or not, some companies have found that it costs a ton to get your banners on any major site. The problem is that you often need to buy a huge chunk of advertising to get it. A new company is buying up large chunks of advertising on major sites at bulk rate prices and then reselling smaller chunks of that to small businesses who couldn't afford to do the bulk buys themselves. Not a bad business, if it works. It really depends on how effective small businesses think those banner ads are, though.