Bye Bye Stylish PCs

from the function-over-form dept

When Apple surprised everyone with their iMac PC makers tried to jump onboard the "stylish, easy-to-use" computer bandwagon. Suddenly everyone was launching iMac competitors. Now it looks like not many are succeeding. Today comes news articles of both Dell and Compaq giving up on their stylish simple PCs. I don't think any of the PC makers were ever really behind these products anyway. While Apple did a great job promoting the iMac none of the other computer makers could muster up the same sort of promotions that really hit home for consumers.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    mhh5, 10 Jul 2000 @ 7:40pm

    The real problem here...

    The problem is these companies are trying to sell more expensive low-end computers, whereas Apple is trying to sell more expensive mid-range computers just like it always has. Apple can simply repackage their all-in-one and get a mid-range computer with a higher ease-of-use reputation that is now *stylish*. Repackage a "beige box" in a colorful plastic case, and you get the same low-end computer you had before that is now "trendy" and reminding you that you're going to need to upgrade it when the trend dies...

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.