Dot Coms Big Among the Hollywood Stars

from the just-what-we-needed dept

More and more Hollywood Stars are associating themselves with dot com ventures. Is this a good or a bad thing? It makes a lot of sense to both sides. The fact is that it really increases publicity for both the star and the company. Whether or not there's any value beyond that is debatable. The article talks about lots of stars, but here's an article about Ed McMahon trying to find new stars by creating a version of Star Search online.