Toys R Us and Amazon

from the why-bother? dept

I'm not sure why this is happening. Toys R Us and Amazon have made a deal to build a co-branded toy store. Toys R Us will handle inventory and Amazon will build the store. Admittedly, that does put them in the position of letting each company do what it's best at. However, each of them already have stores, so I'm not sure what big advantage there is here. Also, I would guess this will end the speculation that Amazon is going to buy eToys.
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  1. identicon
    Ryan, 10 Aug 2000 @ 1:09pm

    Just checking my business mag...

    I guess everyone (including Amazon) is thinking in terms of clicks and mortar. I love how so many companies in the dot com world stick to trends rather than risk creating the future, ha!

    link to this | view in thread ]


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