Kids Click Ad Banners, Teens Do Not

from the rapid-change dept

Continuing with our "kids and advertising" accidental theme of the day, here's a study showing that kids, 11 years-old and younger tend to click on more ad banners than any other age group. The strange part, though, is that as soon as those kids become teenagers they tend to click on fewer ad banners than any other age group. I honestly have no idea how to interpret findings like that.