Sega Sticks Its Tongue Out At Sony

from the interesting-advertising-ideas dept

Sega's new advertising campaign mainly involves making fun of Sony for their supply shortage of new PS2 machines. They sent out postcards suggesting their "deepest condolences" at Sony's shipping problems. Looks like advertisers are starting to take a page out of politicians' "dirty campaign tricks" books. How long until Sega demands a manual recount of official sales totals to see who's selling more game machines?
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    u2604ab, 16 Nov 2000 @ 3:48pm

    No Subject Given

    Remember Apple's "Toasted" campaign (to jog your memory, check http://macdesktops.com/images/640x480/Apologize640x480.jpg)? Making fun of your commercial rivals is nothing new.

    Did anyone follow the link at the end of the article for the "Water Balloon Launcher?" I think any device that hurtles water balloons so fast (75mph) that the manufacturer warns you never to launch them at people destroys the essence of water balloons. What the hell are you supposed to launch water balloons at if not people?

    link to this | view in thread ]

  2. identicon
    mhh5, 16 Nov 2000 @ 4:00pm

    taunting your competition....

    What you really need to be careful of, though, is incurring the wrath of your competition. While it's funny for you to tease your competition when they're down, you'd better be able to beat them later or else you're in for a beating. Look at the Apple "toasted" example. Now Intel boasts 1GHz processors, and Apple hasn't progressed that far from it's original G4 speeds. Who's laughing now?

    link to this | view in thread ]

  3. identicon
    Apple under Jobs, 16 Nov 2000 @ 8:54pm

    Re: taunting your competition....

    1) After the toasted ad, the bunnies vanished....never to be seen in ads again. So the ad had an effect.

    2) Jobs told Motorola "It will be great in 2 years when we won't be using thier chips". Why should Motorola work hard to help Jobs/Apple?

    Apple has burned itself in the past, and will in the future....that has not changed.

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.