New Economy Magazines Should Take Lessons From Old Economy Magazines

from the it-all-comes-crashing-down... dept

The SF Chronicle talks to an "old economy" magazine expert who sees similarities in today's "new economy" magazines with the magazines that came out to support Wall Street in the 80s. The prediction (not surprisingly) is that many of these magazines are going to perish. There's a good quote about how many of the ads in these magazines are incomprehensible (this is true: as an excercise I recently went through a few of these magazines and tried to figure out what the advertising companies did - usually it was impossible). There's also an amusing email in the article from a PR person who claims that no one could possibly have time to read all the different new economy magazines.