Online Advertising To Make A Comeback Someday?

from the give-me-my-ads dept

Ryan writes "With all the dire predictions for online advertising these days, and predictions for them to consume even more bandwidth and annoy more people, here's one article predicting that they'll come back someday. The main reason that is quoted is that online ad budgets average only around 2 percent of total ad budgets, and the major ad companies (CNet, Doubleclick, and AOL) are all beating their EBITDAs. Even this optimistic article warns investors to stay on the sidelines for a while longer to wait for adjustments, and says that companies can't live on online advertising alone. Duh. While the article may have some truth to it, I know that there isn't much in the advertising domain to interest me. I fast forward through TV commercials whenever I can because I don't like them, and I can ignore online ads all the time - I don't know what they think will draw people like me to click again. "
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Glenn, 4 Jan 2001 @ 11:30am

    smart online ads

    the 10/2000 issue of HBR had an article on Context Marketing, and one example of online advertising that they thought was smart was J&J's ads for headache relieving pills on financial web sites, that only come up when the market drops over a 100 pts. I thought it was a really clever plan...

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.