Lessons Learned From Webvan

from the talk-to-your-customers-before-you-spend-a-billion-dollars dept

The NY Times has a very interesting article looking at the failure of Webvan. They suggest (somewhat jokingly) at the beginning that the main lesson learned is that if it takes $2.5 billion to create a company in a way that's profitable to you, you ought to raise it all upfront. A better lesson that comes out later in the article is that if you're building a hugely capital intensive project that will require huge numbers of customers to make work - you might want to talk to a few of those customers to find out what they want. Two years ago, when Webvan was first announced, I questioned the idea saying that customers didn't seem to like online grocery stores and I wondered why Webvan would be different. Apparently, no one at Webvan took the time to figure that out themselves.
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  1. identicon
    Russell Miller, 19 Feb 2001 @ 5:44pm

    a mess from the start

    Having read "eboys" it seemed like this business was a mess from the get-go. What successful entrepreneur sinks millions, not to say billions, into a business concept without doing even the most basic market research? Of course, it didn't help that Borders had zero experience with the grocery business. How did this ever get funded?

    link to this | view in thread ]


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