Apple Ad Campaign Advertising Features They No Longer Support
from the oops dept
Apple has apparently spent quite a bit of money on a new ad campaign with the punch line being: "Rip. Mix. Burn." This campaign just started a couple of weeks ago. It's unfortunate, then, that the new OS X won't let you "rip, mix, and burn" as it doesn't currently support any burning features. You would think this is the sort of thing that a company such as Apple would think about more carefully. At the very least, you would think that they wouldn't have started the ad campaign until burning capabilities were included in the new OS.
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Think about it
There won't be any apple computers out there without the ability to rip CDs or play DVDs.
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Re: Think about it
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what's wrong with Masnick?
But maybe the news here is that OSX is being released before it's ready... Because no company in their right mind would ever release an OS that wasn't complete.
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Re: what's wrong with Masnick?
Today's comments brought to you by the residents of Apt# 3912.
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The fact is that it's public perception that Apple is sending out mixed messages. This article appeared on internetnews and a similar one was in the San Jose Merc as well. You can deny all you want, but people are saying that they're confused by Apple's advertising. That's a problem.
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Re: what's wrong with Masnick?
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Re: what's wrong with Masnick?
ULTRA-MAC-GEEKS.
It's not confusing. You are confused b/c you have something against macs or b/c you just a little *too* technology-oriented for your own good. Apple is not trying to convert YOU into buying OSX right now. Look at the price! Who would buy it at that price? Certainly not you. Certainly not ANYONE who wasn't drooling for it.
So please. Stop trying to make it sound like Apple is making some huge advertizing mistake. (And check out this article)
Let me ask you a question, though. What is the difference between Windows 95, 98, ME, NT, 2000, and XP? THAT'S CONFUSING! (more so than this OSX stuff) Did you post any articles about that? Did anyone write articles about that?
OK. It seems that this conversation may need to be continued at the next PDWU meeting...
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Re: what's wrong with Masnick?
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Re: what's wrong with Masnick?
This has nothing to do with Microsoft or Intel. When they do something stupid I say they've done something stupid. If you think I'm this huge Microsoft supporter then you apparently don't read Techdirt that much either.
You guys can believe whatever you want, but let's face it, Apple is releasing a product before it's ready for prime time - and they are releasing it. With all the fanfare that's going on, this isn't an "early adopter" release. This isn't a beta release. They did that already. They are launching the damn product. And your everday Joe Smith Mac user walking through his local Wal-mart is going to see it and buy it because he wants this new OS X that is being talked about *everywhere*. Then he's going to see their little commercial and not understand why his brand new super cool OS X doesn't burn like the commercial says it will.
I know you guys are fine with that, but it seems silly to me. Just because you guys want to believe that Apple can do no wrong, and you're all very understanding of the mistakes that Apples has made, doesn't mean that they're making smart business decisions.
This isn't about a naming convention. This is about releasing a product before it's ready. Lots of companies do that, and I'll get on them for that. But the arrogance of you Mac fans is pretty sickening. You drink their damn kool-aid way too much. You guys should learn to stand up and complain when Apple does something stupid instead of goosestepping your way into line.
:)
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Re: what's wrong with Masnick?
I'm thirsty; pass the Kool-Aid
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Re: what's wrong with Masnick?
What I DISAGREE with is your statements suggesting that "everyday joe-smith mac users" are going to buy OSX for $130 and get confused or disappointed by it for its lack of DVD/CDRW capability. B/c I really doubt that average mac users are buying OSX before late summer or fall. You even said yourself that "most technology-oriented people" are aware of OSX. Well, that's not a good description of your average mac user. Your average mac user is not that tech-oriented, and if he/she wants to rip&mix&burn he/she won't be confused b/c he/she either already has a G4 that can rip&mix&burn or must go out and buy a G4 that it won't have OSX on it...! And I hope no one out there who doesn't already have the ability to rip&mix&burn is thinking "oh, all I have to do is upgrade my OS, and I don't need to buy new hardware." That's just crazy. Forgive my "arrogance"... :)
As for making smart business decisions, I AGREE with you that apple isn't perfect. They've made consistently bad decisions. I'll list some:
1) not having a true multi-tasking OS until now
2) creating clones in the mid 90's
3) ALWAYS having an undersupply of powerbooks when they are announced
4) having an oversupply of G4 Cubes...
5) not having the best tech support out there.
6) and the list goes on...
But I'm not sure this "confusion over OSX" you think is going to happen is going to happen. While I agree it's a cute little headline to diss OSX, the real story has no substance. I don't think anyone's going to be that confused or disappointed by the inability to rip&mix&burn on OSX from now until July. If anyone is disappointed with OSX, there will probably be plenty of things to complain about. I can already name a few things I don't like about OSX.... (since I'm using it right now)
Should I post a review of OSX? I think I will... :P
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Here's a copy of the OSX newbie's post:
Surely our beloved Apple didn't just put out the most useless piece of software ever invented. It seems that I just spent $400 on an expansion bay cdrw for my powerbook g3 and $130 on OSX just to find that OSX does not support the 2 most popular hardware innovations of decade - cdrw and dvd. Who came up with this ridiculous idea. If I need to keep starting up in 9.1 to make my powerbook work why did anyone even bother to make OSX? Kudos to the marketing group for talking us in to buying it. God are we a bunch of schmucks.
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