Questions About Employees Posting To Online Message Boards
from the does-it-matter? dept
A good article talking about an American Airlines employee, who on her free time responded to questions about American on message boards. The company has asked her to stop, and some of the people on the message boards are annoyed. The rest of the article looks at other company's policies on the matter. Most companies at least have people who lurk on message boards, and a few have people who's job it is to read the message boards and respond when necessary. While it can be a big job, I think a company can learn a lot about the public's perception from reading message boards - and having a person who can respond officially for the company shows that they're reading the posts and are responsive. While the lawyers (of course) all freak out about the liability issues of having a company representative talk up in cyberspace, I wouldn't be surprised if it became more common for larger companies to have it as an official position - though surrounded by a ton of legalese.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team