Stewart Alsop Bets On Amazon

from the they-did-it-right dept

Stewart Alsop is betting on Amazon.com, literally. His latest column talks about how Amazon has done what no other e-commerce site has really been able to achieve: they actually do personalize their content. When you visit the page, or get an email from them it is often relevant to what you might want. Based on this, he just bought 1,000 shares of Amazon stock to show how much he believes in them, and will report back on how he does.