Pay Per Email
from the let's-think-this-through... dept
Someone over at ClickZ thinks he's solved the whole "how to make money on the interent problem". He thinks we should all be charged per email we send out. He actually comes up with a list of online services he's willing to pay for, and email is one of them. Here's my basic problem with this premise: if suddenly we have to pay for everything that we do on the internet, just to do the normal stuff that people do, we're going to end up with ridiculously high internet bills - and then no one will use the internet any more. Part of the reason the internet is so useful and has become so popular is that it works as a great information source, at a very low cost. If everyone starts chaging for everything, then people will have to drastically limit what they do on the internet, and none of the sites that actually charge will even get enough money to stay in business. At the same time, fewer and fewer people will use the internet as much. So, the end result is basically killing off the internet anyway. The flat fee encourages usage - which in turn, makes the system more valuable. By cutting this off and charging for it - suddenly it's less valuable, since fewer people will use it, meaning I'll want to pay less. It's a death spiral.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Technolgically Possible?
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Re: Technolgically Possible?
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I demand a grandfather clause
So it would look something like this:
3b2!ubcvax!studsys!brad
Given how long I have been using e-mail, I will demand I be grandfathered at 0 cost.
Now, ig clikz-knob wants to be useful WRT e-mail, start charging spammers.
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Chain letter
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Absurd
Bandwidth used for e-mail has to be a ridiculous fraction of bandwidth used for surfing. Sort of like charging someone for a meal based on how much water they drank.
Since this gentleman has started down the slippery slope, I'll start the hose to help him to the bottom.
First some caveats: price and cost don't necesarily need to be correlated. Generally, as we know, price must exceed cost for a company to hope to turn a profit. The question of how to price doesn't necessarily depend on how costs are generated.
The variable costs of sending an e-mail are zero plus epsilon. The sending ISP generally does not keep outbound e-mail very long on their mail servers, so there is a temporary storage cost associated with housing a sent mail on an SMTP server. There are also de minimus transmission costs and variable monitoring costs associated associated with heavy volume senders, so suffice it to say that a low-volume sender generates next to zero cost for their ISP.
Receiving behavior is another story. Infrequent mail-checkers actually cost their ISPs much more than frequent mail-checkers at the same level of mail volume (in the form of storage costs). Think of it as an inventory backlog versus JIT. You leave 10 meg of mail on your ISP's POP server for a month -- that has a cost. If you check every 5 minutes, however, the storage cost is virtually nil. Now someone will say that the cost of having a server respond every 5 minutes may outstrip the cost of storage for a month. Possible, but that merely puts a balance point in the equation and we can use inventory planning theory to find that optimal point.
So when I send an e-mail to Mike, why should I pay anything? Don't know. Mike should pay something to receive his mail, but the cost Mike incurs is potentially inversely related to the frequency with which Mike checks his e-mail. Why should Mike's behavioral costs flow to me? Don't know.
Prove to me that "it's broke" and then we'll talk about fixing it.
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Re: Absurd
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Re: Absurd
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Re: Absurd
The only problem is that you would have to ensure everyone charges for e-mail, and lock down all the SMTP servers in the world.
Right now, spammers look for open relays to send their spawn -- go to orbs.org to check out a database of known open relays (with 30 day delay so that spammers can't really use this to find new relays).
So until ISPs all over the world (and their customers) figure out how to secure their relays, no economics can save us from spam.
I won't claim to know more than 10% of the technology at hand in this issue, but agreed that once the locks are in place, some pricing could help.
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Economics can stop spam.
With the existing laws, the only way to stop spam is if, in mass, people take spammers to small claims court.
Thus, the cost of the spamming will outweigh the gain from it.
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Re: Absurd
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Re: Technolgically Possible?
And that's the kneejerk answer which does not take into account various ways of bypassing it, nor the ISP's customers quickly switching to another ISP, webbased emails, and other points mentioned in todd's post.
What you'd get is clueless people, e.g the ClickZ guy, paying extra for some "value-added- service" by the ISP (virus scan, maybe). The rest of us will get a good laugh.
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No Subject Given
Josh
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