New Economy Magazines Doomed

from the well,-duh dept

We've already discussed it, and we all already know it, but most of those new economy magazines are doomed. The article gives a good explanation of why. It also describes them as "extreme management magazines" which seems pretty descriptive. They're like the XFL of business magazines. They may look exciting, but when you get down to the actually game, there's not much substance. The article also points out that now slimmer magazines all seem to focus on two types of articles. It's either the "things aren't that bad" article or the "let's try to hype up something boring like supply chain management" type article.
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  • identicon
    kevin, 16 May 2001 @ 3:26am

    fast company

    I started receiving FastCompany in the mail a few months ago even though I didnt order it. I think they found my info in the whois database and just started sending me that crap. I just let it sit around for a while, hope my cats will scratch it up, and then I throw it in the trash, what a waste.

    link to this | view in chronology ]

    • icon
      Mike (profile), 16 May 2001 @ 9:42am

      Re: fast company

      Yeah. A few years ago I let all my magazine subscriptions run out. I realized I was too busy actually working to read any of them. Anyway, when Business 2.0 came out, for some reason I subscribed because it was $12 for one year, and someone told me it was quite good. I read a couple of issues, and they were okay, and then I tried to let my subscription run out... and it's been coming ever since. I can't remember the last time I actually opened an issue - other than out of curiosity to see which suckers are still actually advertising in those magazines.

      link to this | view in chronology ]

  • identicon
    Pat, 16 May 2001 @ 9:52am

    fast company

    I might be a sap for printed magazines, but I *like* fast company.

    It's got longer stories and indepth profiles on people that you normally don't find on the web.

    And until I get a wireless laptop... it's perfect for the bathroom.

    link to this | view in chronology ]


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