Inside Inside.com

from the not-so-pretty dept

I trashed Inside.com from the very beginning, but I didn't realize how messed up things really got there. A new "insider" report from the New Yorker says that at its peak Inside.com could only muster up 1200 subscribers. Ouch. The article is fascinating. It goes through the history of Inside.com - as basically a website where the three principals behind it really thought that they had big enough names that somehow their website would make money. It also talks about the very messy marraige with Brill's Content, which has not started off on the right foot, and shows no likelihood of getting any better.