Are Movie Sites Worth It?
from the depends-on-who-you-ask dept
With all the talk recently of movie studios creating complex and entertaining websites to go with their movies, Business 2.0 is finally looking at whether or not it's worth it. Well, actually, they just look at the Planet of the Apes website and determine that it's not worth it. Of course, they don't make a very clear argument other than to say that most people want useful movie information (where and when it's playing, and who's in it) rather than a "community" around the movie - and that the Planet of the Apes website is probably targeted at the wrong age group. I think it's true that most people do just want that quick information, but that doesn't mean others aren't interested in the community. I don't think just because some people want to know what time a movie is, doesn't mean a community for fans isn't worthwhile - they're two completely separate things. I will admit that $100,000 on the website seems a bit high, though.
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