Good Decision On PepsiStuff.com

from the got-the-domain-name...-now-what? dept

In 1995 someone at Pepsi registered the domain PepsiStuff.com, even though he wasn't sure what they were going to do with it. Now, it turns out that their PepsiStuff.com online promotion with Yahoo! last year was one of the most successful ad campaigns Pepsi has ever run - certainly well worth the $35/year it cost to register and hang onto the domain.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    sb, 15 Aug 2001 @ 12:09pm

    The domain name is IRRELEVANT

    what are you talking about!?!

    You and the article speak as if the whole thing was made possible since he got that domain name.....The domain name is IRRELEVANT.

    The same shit would have transpireed if he used "pepsithings.com" ..The point is that the PROJECT was concieved & implemented, not the decision to get a fucking domain name..

    link to this | view in thread ]

  2. icon
    Mike (profile), 15 Aug 2001 @ 12:48pm

    Re: The domain name is IRRELEVANT

    Yup. That's a good point that you're completely right about. It would be even more powerful if you didn't try to trash me in saying it.

    Anyway, the point of the post was really about how the promotion was organized - and not about the domain name. Talking about how they held onto the domain name was just an amusing way to lead into it. Most people probably figured that out without finding the need to curse at me.

    link to this | view in thread ]

  3. identicon
    m, 21 Jan 2002 @ 10:19am

    Re: The domain name is IRRELEVANT

    Yes, your point is well taken, but of course some people have to be nasty and mean in their reply. I am sure that the person who made the nasty reply isn't so tough on the other side of the computer. Of course I am sure that he will flame me and of course I accept that. It just shows how immature some people are but if I don't get flamed then I will owe a complete apology.
    keep posting. you had a good point.

    link to this | view in thread ]

  4. identicon
    yair, 7 Mar 2008 @ 3:56pm

    Re: Re: The domain name is IRRELEVANT

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.