Good Decision On PepsiStuff.com

from the got-the-domain-name...-now-what? dept

Wed, Aug 15th 2001 12:57am — Mike Masnick

In 1995 someone at Pepsi registered the domain PepsiStuff.com, even though he wasn't sure what they were going to do with it. Now, it turns out that their PepsiStuff.com online promotion with Yahoo! last year was one of the most successful ad campaigns Pepsi has ever run - certainly well worth the $35/year it cost to register and hang onto the domain.

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4 Comments

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sb, 15 Aug 2001 @ 12:09pm

The domain name is IRRELEVANT
what are you talking about!?!

You and the article speak as if the whole thing was made possible since he got that domain name.....The domain name is IRRELEVANT.

The same shit would have transpireed if he used "pepsithings.com" ..The point is that the PROJECT was concieved & implemented, not the decision to get a fucking domain name..
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Mike (profile), 15 Aug 2001 @ 12:48pm

Re: The domain name is IRRELEVANT
Yup. That's a good point that you're completely right about. It would be even more powerful if you didn't try to trash me in saying it.

Anyway, the point of the post was really about how the promotion was organized - and not about the domain name. Talking about how they held onto the domain name was just an amusing way to lead into it. Most people probably figured that out without finding the need to curse at me.
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m, 21 Jan 2002 @ 10:19am

Re: The domain name is IRRELEVANT
Yes, your point is well taken, but of course some people have to be nasty and mean in their reply. I am sure that the person who made the nasty reply isn't so tough on the other side of the computer. Of course I am sure that he will flame me and of course I accept that. It just shows how immature some people are but if I don't get flamed then I will owe a complete apology.
keep posting. you had a good point.
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yair, 7 Mar 2008 @ 3:56pm

Re: Re: The domain name is IRRELEVANT
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