Global Sports Moving Into Amazon's Arena
from the but-might-be-better-positioned dept
A good look at some of the moves Global Sports has made recently to expand beyond just selling sporting goods. The company, which basically builds, manages, and maintains e-commerce sites (including fulfillment and customer service) for a number of sporting goods brick-and-mortar retailers, made a deal last week with K-Mart to sell more than just sporting goods on the Bluelight.com site. This move could put them into direct competition with Amazon.com, which has done similar deals with Toys R Us and Borders. The interesting thing is that some analysts seem to feel that Global Sports is better positioned than Amazon. Part of the reason is that they, unlike Amazon and most others, didn't get caught up in all the "dot com hype" and, instead, built their business slowly and carefully (just like a smart business should). So, they're not saddled with billions in debt or excess warehouse capacity. So, when you're talking about "e-commerce survivors", it might be time to start looking at Global Sports as a possibility.
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