What To Do With The Domains Of Dead Dot Coms?
from the might-not-want-to-buy-them dept
Some interesting stories from companies that bought the domain names from dead dot coms and got more than they expected in doing so. eVineyard bought Wine.com and found out that they suddenly had to fulfill coupons that the old Wine.com had offered (even though they legally didn't have to). Even worse, they had to sit through last month's numerous stories about the out-of-business version of Wine.com, which many people confused with them (which, of course, is their fault for changing their name to Wine.com). Allwall.com bought Art.com and found similar sorts of problems as well. Maybe there should be an accounting measure for "badwill".
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Bad Brand Names
The one notable exception is with airlines that crash due to their own negligence, e.g. ValuJet (now AirTran).
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