Hard Sells And Popups Are Bad
from the duh dept
A very small study (36 people in 16 homes) gave some very obvious results to a study in the UK. It seems that they really don't like popup ads, and also think that banner ads that tell people to "click here now" or "buy now" are too pushy for their own good. More creative, entertaining banner ads might be more well received. This all makes sense, but many advertisers still seem to think the hard sell makes the most sense.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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if you hate popups...
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Really?
I guess this goes into the "Well DUH" category :)
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