Bus Ride To The Future
from the ethnography dept
The Intel ethnogracists' job description: "ride bus all day, stare at people". Seems like an easy enough deal. Intel is now using these "ethnography experts" to ride a bus around London and figure out how people really use their electronic gadgets. It turns out that when you ask people how they use gadgets, they lie. So, Intel decided it was time to go out in the real world and see how people used gadgets. In this experiment, the real world is being played by the part of a bus.
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Ethnography
Good book:
Global Ethnography
http://www.ucpress.edu/books/pages/8849.html
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