Can E-Commerce Still Be Fun?

from the who-needs-fun? dept

Do you want e-commerce to be a fun experience? Apparently, that's what many online retailers are struggling with now. It used to be that everyone loved adding annoying and stupid gimmicks to their websites to try to keep customers shopping. However, now, they've realized that most shoppers want to get in, buy, and get out, as fast as possible. Some, though, are still trying to add in fun elements to try to put people in a buying mood. I think there's a place for "fun", but I'm not sure it's when I'm shopping...
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Tech 'n Artist, 4 Dec 2001 @ 3:59pm

    Shopping as fun is subjective

    I usually enjoy shopping. Except for groceries and clothes I am buying more and more online. However, I don't want to be hindered by a clunky web site.

    1. Select items, add them to the shopping cart.

    2. Make a running total, including the overpriced shipping and "handling", easy to see.

    3. Checkout quickly.

    4. Give me a shipping tracking number.

    I can even live with the state sales tax as long as it isn't excessive.

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.