Bad Timing For New Marketing Books
from the oops dept
It seems pretty well established these days that the gimmick-packed, expensive, ridiculous marketing days of the internet are (thankfully) way behind us. Add to that the somber-inducing events of September 11th, and you shouldn't expect any more "bring Mahir to America" stunts any time soon. So why is it that new books about outrageous marketing tactics are coming out? Call it bad timing. Maybe it's karma for anyone who thinks they can tell you what the best way to market something is. Of course, if the economy does start to pick up again, and money starts flowing, don't be surprised if suddenly these books are hailed as being "ahead of their time". Everything, it seems, is relative.
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