Gadgets For Women

from the they-are-a-big-market,-after-all dept

Fri, Jan 11th 2002 10:02am — Mike Masnick

Historically, gadget and consumer electronics makers have targeted men with their products. However, they're finally realizing that there are women consumers too. The article explains some of the general differences between how men and women look to buy consumer electronics. However, they don't explain how men should buy gadgets as gifts for women. That's a completely different science, apparently.

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

4 Comments

If you liked this post, you may also be interested in...

Reader Comments

Subscribe: RSS

View by: Time | Thread

Anonymous Coward, 12 Jan 2002 @ 6:16am

I've got your gadget right here, baby....
...Includes the following features:

flexable form factor
world's most efficent data storage technology
simple user interface
self portable
waterproof
no batteries required
no harmfull radiation emitted
works on all frequencies with any service provider
hypoalegenic
periodically dispenses a protien snack for your enjoyment

BTW, womean *are* gadget freaks... they just like gadgets that they can smear on their face (just look in *any* woman's purse).
[ link to this | view in thread ]
AnyChick, 14 Jan 2002 @ 10:29am

Gadgets For Women
A fairly sexist point of view. Sounds like the old "the ladies can pick the color" point of view from the automakers in the '50's. Women read specs just like any (male) consumer does. The writer must be my mother's age (mid-60's) if she doesn't know what a sub-woofer is. She should just ask her daughter for help and stop kidding herself.
[ link to this | view in thread ]
Mike (profile), 14 Jan 2002 @ 11:05am

Re: Gadgets For Women
It's true that the article presents a stereotypical point of view, but that doesn't necessarily mean it's not valid in pointing out trends. I doubt that anyone believes that all women are like that - and I doubt that anyone believes that these traits are not age-specific in some way or another.
[ link to this | view in thread ]
Rhozze, 8 Jan 2015 @ 6:51am

Basically, men and women have different need and like. So, i think it's good to make spesific product for women
[ link to this | view in thread ]