CSFB Pays $100 Million For IPO Abuse
Handspring Backpedals

Mobile Phone Marketing Study

Wireless

from the the-power-of-SMS dept

Tue, Jan 22nd 2002 11:41pm — Mike Masnick
another Mike writes "The title of this article is "Study Shows Mobile Phone Marketing Power", and it talks about how sending SMS ads to volunteers in Sweden boosted sales for a McDonalds. Pretty scary. The 2nd half of the article is much more interesting because it talks about other SMS ideas, like receiving cinema tickets via SMS or sending alerts when a your turn in a queue is coming up."

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