That Fuzzy Line Between Content And Advertising

from the there's-a-line? dept

As online media companies get more and more desperate for revenue, they're getting more and more "creative" in how they sell sponsorships and ads. In some cases, those sponsored areas are difficult to distinguish from actual editorial content. The article gives the example of the "wallpaper" section of iVillage, which is actually completely powered by a single wallpaper competitor - but the site still has the look and feel of iVillage.