People Don't Understand The Benefits Of Home Networking
from the well,-first,-it-connects-your-computers... dept
A new study has shown that most consumers don't understand why they would want a home network, and companies that make such products need to do a better job marketing their offerings. It seems that many home network promotions focus on the speed and not why a home network is actually useful. Sometimes I wonder where these marketing people come from.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Misunderstood sales figures
Those six percent are tech loving geeks or know someone who is. I have a hard time seeing that figure grow much without a new killer app. Today, what good is it to them? The grief outweighs the benefit for the average consumer. Geeks (me, you?) love grief.
[ link to this | view in thread ]
non-geek home network
(At least I think it was a network...)
[ link to this | view in thread ]
geeky? sure. useful? definitely.
so i'm sitting here in bed on my laptop, which is connected through my wireless network to the DSL router.. the imac in the corner is playing a streaming broadcast, my roommate is in the dining room doing a crossword puzzle online whilst a friend is checking email from the other computer.
yes, i'm geeky, but is it really unfeasible that home networking become ubiquitous in the near future? i'm not networked cuz it's "cool"... i'm networked cuz it's "useful".
[ link to this | view in thread ]