Make Your Customers Feel Special By Sharing Info
from the good-reminder dept
One of the things I try to talk about on Techdirt is the importance of making customers feel good about using or buying a good or service. I have problems with companies that purposely try to annoy their users or customers - no matter how much short term profits they think it will get them. In the long run, they're only asking for trouble. Thomas Stewart's latest column talks about how customers can be kept happy through information sharing. Lots of people at a company can have information that will make a product or service better - and yet, very few have any incentive to share that information. This is what personalization should really be about, and things like the internet can help make it a reality - if only companies bothered to make use of it.
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