The mLife Contrarian
from the maybe-it-wasn't-so-bad dept
It's been almost universally accepted that AT&T Wireless's mLife campaign was very, very lame. However, here's someone willing to stand up and say they actually liked the campaign and thought it was a good idea for AT&T Wireless to try to get people more focused on a huge new "brand". He does make one good point that the commercials weren't simply pushing the latest calling plan or minute bundle. Instead, it does focus on the various things you can do with a mobile phone. A good point, but, it still doesn't change how lame the ads were.
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