Buy.com: The Magazine
from the say-what? dept
Ah, Scott Blum at work again. While he was famous for all sorts of outrageous things in his first go at Buy.com he's been pretty quiet since buying the company back. Now, he's announcing that they're coming out with a Buy.com print magazine, which they loudly say is "a first in the e-tailing industry". Besides the fact that this seems like an incredibly expensive (and incredibly useless) idea, it's also not even close to being a first. I remember eBay's magazine which did not last very long at all. The article also mentions that both Garden.com and Pets.com put out their own magazines. Who wants a magazine from an online store anyway? It's not quite the sort of thing I see people rushing to sign up for.
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If they play their cards right...
Buy.com could buck the trend, follow a proven business model and actually do quite well if they tweak their plans. Don't know if they've got the brains or the balls to pull it off, tho.
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I got it today
It's closer to a crutchfield catalog or something, with some small "how-to"/"buying guide" sections that are a few paragraphs in size.
It's slightly more magazine-like than many catalogs but it's still just a catalog
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