Cool Design, Bad Sales
from the not-everyone-buys-the-cool-design dept
A good article about how a cool design often does not mean success in the marketplace. Ever since the first iMac (which, obviously was quite successful) launched, there has been a resurgence in the importance of industrial design in the tech industry. However, many of the "cooler" award winning products still fail - for a variety of reasons. The article talks about three main reasons for such designs failing in the marketplace. First, too many designs are slapped on to a product at the end, after everything else has been designed - instead of being an integral part of designing the entire product. Second, is that a design doesn't fit with the brand that is promoting it. People don't look to Dell to get crazy hip computers. The want cheap computers that work. Finally, it helps to have a big marketing budget to get the word out there.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
becoming more important
[ link to this | view in thread ]
Re: becoming more important
msykes
[ link to this | view in thread ]
Re: becoming more important
[ link to this | view in thread ]
No Subject Given
[ link to this | view in thread ]
Re: becoming more important
Huh? Was that directed at me or at msykes? Because msykes is most certainly a huge Mac fan.
[ link to this | view in thread ]