RIM To License Its Reference Platform
from the build-your-own-Blackberry dept
RIM is suddenly realizing that they don't need to do everything themselves. They've decided to license their reference platform to other manufacturers so that they can include Blackberry-like functionality in their own devices. I think this is a good idea. The Blackberry still remains the best way to get wireless email - and it will be interesting to see what some mobile phone manufacturers could do with the Blackberry technology built into their phones. Related to this is a Business Week article looking at the market RIM is in and pointing out that competitors are rushing in and trying to steal away market share. Letting other people build Blackberry-like devices is probably a good way to hold onto (and possibly grow) their own market share.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Competitors?
In any case, RIM's plans seem to be similar to Palm spinning off it's OS assets in order to allow others to build devices.
[ link to this | view in thread ]