How Not To Run An Ad Campaign Online

from the oops dept

A therapist in the UK tried to run some sort of online ad through advertising company Scoot. For some (not particularly clear) reason, Scoot ran an ad showing where the therapist lived including directions to her home. Considering she worked with mentally ill patients, she wasn't thrilled that now anyone could suddenly just stop by her home. When she tried to get them to pull the ad, it took many attempts and about a month of complaining. They also then tried to bill her (she had been under the impression it was a trial account, and besides, they had screwed up). What I don't quite understand is how anyone agrees to put an ad online that they haven't first seen? What sort of advertising company just puts ads online unapproved?
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Lee, 5 Apr 2002 @ 7:42am

    From a designers point of view

    I would never publish work with having the client sign off on the project. It easier to keep a client than get a new one, you have to give them what they want. Quite a number of them give me artistic freedom, but they still have to approve the work.

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.