Is Truste Trusty?
from the does-anyone-really-care? dept
Following the anger over the privacy policy changes at Yahoo, someone at Wired News noticed that Yahoo still had the Truste "trustmark" saying that it's privacy policy was "trustworthy". So, here's an article looking at whether or not you can trust Truste. Basically, they say that a lot of people don't think so anymore. Truste has started being run by the corporations - and it does very little to enforce the "spirit" of its trustmarks (a terrible word, I think). Anyway, I still wonder how many web surfers even know what Truste is, and how many of them ever look for the Truste symbol anywhere.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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TRUSTe has nothing to do with security or privacy
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TrustE
Next you'll be telling me that the Good Housekeeping Seal of Approval is actually a marketing ploy.
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