Talking Margarine In Your Supermarket Aisle

from the parkay! dept

For years, Parkay margarine has had those annoying commercials with the talking tub of margarine. It seems some advertising genius has decided to outfit a number of the tubs with motion sensors - so they will start yelling at you as you pass them in the supermarket aisle. I think we may have just found the killer app to make people move to online grocery shopping.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Chris, 7 Jun 2002 @ 11:56am

    Not surprised..

    This doesn't surprise me at all. When I was in grad school (way back in he early 90's) I was involved in a market study of a company that was putting LCD screens on shopping carts, that communicated via a bunch of sensors in the ceiling. When you walked by a particular product a coupon would pop up on the screen, which you could redeem electronically.Also, they had all that data of your route through the store, how long you stopped at a promoted product, etc. We thought that stuff was far more valuable than the coupon service, but being 1991 or 92, the infrasturcture really wasn't in place to support that kind of data. I company went under right after that, and to this day I haven't seen anybody try it again. The Parkay thing seems to be related, although much more annoying!

    link to this | view in thread ]

  2. identicon
    SMan, 10 Jun 2002 @ 12:18am

    No Subject Given

    Article in yesterday's paper about heat sensors being installed in supermarket aisles to work out where people stop and what they look at. Of course once, you know thye are there you can have some fun.....

    link to this | view in thread ]

  3. identicon
    Shannon, 12 Aug 2002 @ 1:42pm

    Re: Not surprised..

    I'm interested in the research that you did, I am researching something similar and would like to speak to you about when and what exactly you were doing. Please email me back so we can discuss this.

    Shannon

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.