Converting The Pre-Paid Masses
Pre-paid wireless plans have never caught on in the US like they've caught on in Europe, and many European mobile carriers may be regretting that. As those carriers are struggling with massive debt from their network upgrades, and rising subscriber acquisition costs, they're suddenly turning their attention to all those prepaid customers, who don't give them all that much revenue. Trying to convince prepaid customers to upgrade to a full contract is seen as lowering the subscriber acquisition cost, because the user is already a customer of that firm. However, there doesn't seem to be a really good way to convince most prepaid users of the benefits of a full contract. Many carriers are hoping that the lure of additional services, such as messaging will convince people to switch over.
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