Changing The Debate On Pop Up Ads
from the it's-not-about-the-frequency dept
A bit of a rant from Robert Loch concerning a bunch of recent articles saying that pop-up ads aren't so bad, they just need to decrease in frequency. It seems that the advertising industry is trying "change the debate" on pop ups. Instead of responding to people who find them annoying, they're trying to say "oh, they're not so bad, it's just that there are too many." Robert's right in his basic point. Pop ups are flat out bad. They hijack the user's computer, and they make for a bad surfing experience (they also have a habit of crashing my browser at least once a day). Robert's argument is that they don't fit in with the "flow" of surfing. I'd take the argument even further. Advertising that pisses off people who see it is not effective advertising. It's stupid, uncreative, wasteful advertising. If a company thinks the only way to get their message to me is to interrupt my surfing plans, then I don't think they deserve my business.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Should be irrelavent
steve snyder
[ link to this | view in thread ]