It's Time For Yahoo To Grow Up?

from the smart-move-or-big-mistake? dept

Fortune has a big article looking at the new Yahoo! under Terry Semel. Most of it focuses on the new deal with SBC to try to make Yahoo a true competitor in the broadband plus content space alongside AOL and MSN. The article points out that it's a big bet, and combined with the article we posted earlier today about why people aren't signing up for broadband, it's not so clear that it's a smart bet - since they seem to think that it's the Yahoo content that will help drive adoption.