TiVo Is Not Bad For Broadcasters
from the look-at-the-evidence dept
Well, that's what this study says, anyway. They claim that TiVo users watch about the same number of commercials as non-TiVo users (though, that really makes me wonder). The real "surprise" to advertisers in this study, though, might be the fact that most people don't watch commercials at all (which, of course, according to the head of Turner means that we're all stealing TV). The study also points out that 71% of PVR owners say they do still watch amusing commercials - which leads back to my theory that advertisers need to realize that their advertisements need to be entertainment in their own right - and not just an annoying interruption. Another "good" thing about PVR watchers that should make broadcasters happy is the fact that they watch more TV than before and watch more channels.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
No Subject Given
[ link to this | view in thread ]
Watching more channels
(Now you and I are happy to watch more channels, but we're not the ones spending millions on really crappy fall programming, now are we?)
[ link to this | view in thread ]
No Subject Given
That's how important entertainment in advertisement is.
It boggles my mind how difficult it is to find downloadable commercials on the internet. I'd watch all commercials if I could do so without having to see repeats of commercials and if I had the promise of seeing a gem.
[ link to this | view in thread ]