CompUSA's New Buzz?
from the gamers-and-caffeinated-drinks? dept
A friend of mine works for a gaming company and recently attended the World Cyber Games, and came back saying that there were very few people there. So, it was a bit of a surprise to then read about CompUSA's latest turnaround strategy being to focus on the gaming community, with the major marketing effort being to sponsor the World Cyber Games and to start selling some overly caffeinated drink popular with gamers. While I have nothing against focusing on gamers, it seems like a fairly limited strategy, to bet the company on a sparsely attended gaming event and a drink. The article includes some quotes that sound like they were planted by CompUSA marketing people: "I was pretty much near the point of passing out from exhaustion, and I was able to play for another four hours because of the caffeine" and "It got me to browse around the store and see what they had. They had quite a bit of stuff I didn't know they carried."
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
