HotSpot Market Must Adjust Price Points
A new report from InStat/MDR says that public hotspot acceptance has been incredibly low due to the ridiculous price plans offered. Of course, plenty of people have been saying this for ages, but now that (finally) an analyst firm has come along maybe the hotspot providers will think it's more "official". Let's face it, for most people, using public hotspots is an occasional thing. Why should they pay more than they pay to have broadband in their home, just to get WiFi access in a Starbucks twice a week? If the hotspot providers dropped their prices significantly, while offering useful additional features, they might find more than the "seven users per hotspot" that the report found.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team