Long Road To European Wireless Revenue Growth
A new study indicates that European wireless carriers won't see significant revenue growth till 2010, despite increased sales of handsets with color screens and data features. Services such as MMS and wireless internet browsing will take that long to catch on before they start contributing to the bottom line. In our opinion carriers could see revenues increase more quickly if they dropped the price of MMS to spur demand. Operators expect MMS to pick up where SMS left off but seem to forget why SMS became so popular. It was much less expensive than making a quick call. Until MMS offers a similar value proposition, it will remain a novelty rather than a mainstream service.
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