Out Of Context And Made Up Movie Reviews To Be Looked At By FTC

from the creative-quoting dept

While most semi-intelligent people know by now not to believe the movie critic "quotes" they see in movie ads, the FTC has decided it might be time to crack down on deceptive movie advertising that takes reviewers who say, "though it was all intended as good fun, it's about as much fun as getting hit by a bus" and quote it in their ad as "Good fun!". It also brings up the issue of studios who made up reviewers to serve their own purposes (though, public disgrace following exposure has cleaned up some of that practice). While it's not clear what the FTC will do (and some don't think they'll do anything), they may try to insist that the studios be a little more truthful in their advertising. Of course, in the end, they're always going to be able to find some movie critic sucker who wants to be quoted, and who will say whatever they want in exchange for more free movie tickets.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.