Push-To-Talk Fever

Just when you thought that the wireless industry was overly obsessed with data, push-to-talk (PTT) emerges as the hot voice app. The PTT fight will start in the US with Sprint and Verizon jumping in first. PTT will then go international very quickly with a handful of start ups already pushing PTT solutions to GSM/GPRS carriers. Big boys Nokia, Ericsson, and Siemens have just partnered to create an open standard for PTT over GPRS. Everyone hopes that PTT can help them achieve Nextel-like ARPUs. But as Andrew Seybold points out bolting on PTT to existing networks won't necessarily provide the same service level as Nextel's system. So should Nextel be worried? Yes and no. While all this new competition will decrease the the value of PTT as a differentiator, it will take a lot of work for other US carriers to offer a PTT service robust enough to lure away Nextel's high ARPU business customers that rely on PTT. But the new PTT competition will make it harder for Nextel to use PTT to help them increase their share of the consumer market. On a global level we could see PTT becoming a standard network feature like SMS and MMS with global interoperability.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.