Microsoft, Ballmer Working On PR Campaign To Fix Reputation
from the is-it-PR-or-is-it-real? dept
I guess, if you're starting a PR campaign, you might as well go with the local newspaper. The Seattle Times is running an interview with Microsoft's Steve Ballmer, trying to convince the world that Microsoft has chanaged and they're a better company than they've been in the past. The problem, of course, is that their reputation precedes them by quite a large margin, and many people wonder if Microsoft has really changed their behavior... or just changed their PR strategy.
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It's like the old proverb about the scorpion who askes the frog/turtle for a ride across the stream and promises not to sting him. And as they sink together the Turtle/Frog asks Why ? To which the scorpion replies, 'because I'm a scorpion'.
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