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Samsung Creating New Matrix Phone With Warner Brothers

Culture

from the advertising-gets-integrated dept

Tue, Feb 25th 2003 10:59am — Mike Masnick
There have been plenty of stories about companies using movies for product placement advertising purposes - but how about creating an entire product around a movie? That appears to be the goal of the new "Matrix Phone" from Samsung which will be launched in conjunction with the new Matrix sequel. Samsung signed a deal with Warner Brothers to make a special phone for the movie. In part, I think this shows a shift to more integrated advertising with entertainment products. It's no longer just the companies using various media as an advertising channel, but looking to integrate and design their products around the lifestyles found in TV shows and movies. Expect to find more entertainment-branded mobile phones and other products to show up in the near future. The question is whether or not consumers will go for it - or if they'll see it as blatant advertising. Also, do they run into problems after a movie has been out for a while? Will it still be "cool" to have a Matrix phone in 2004?
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8 Comments

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  • identicon
    grier, 25 Feb 2003 @ 11:41am

    A dud

    What if the movie is a real looser?

    [ link to this | view in chronology ]

    • identicon
      dorpus, 25 Feb 2003 @ 12:47pm

      Re: A dud

      No kidding. Wire-walking, midair somersaults, 360-degree flying-kick pans are old hat by now. The previews did not suggest radical progress. It would be funnier to see a low-tech parody called "Dot Matrix", in which flying characters get painfully printed dot by dot.

      [ link to this | view in chronology ]

    • identicon
      dorpus, 25 Feb 2003 @ 12:58pm

      Real life Matrix like action

      Here's what appears to be a relatively new subculture: www.zippotricks.com

      [ link to this | view in chronology ]

  • identicon
    thecaptain, 26 Feb 2003 @ 9:46am

    That's not a matrix phone!! lol

    I don't know what the phone looks like in the second movie...but I thought the cellphone from the first one, with the snap/slide down cover looked pretty cool.

    Haven't been able to find one tho...only a few that come close where the cover manually slides down...not the springloaded snap action of the movie :((

    [ link to this | view in chronology ]

    • identicon
      Just passing thru, 2 May 2003 @ 9:22am

      Re: That's not a matrix phone!! lol

      E-Bay has several of the Nokia 8110 models. These are said to be the one used in the first movie. Looks like they work in Australia.

      Cant find that model on Nokia's site anymore...

      [ link to this | view in chronology ]

    • identicon
      nick, 6 May 2003 @ 11:32am

      Re: That's not a matrix phone!! lol

      i'm sorry but the phone in the first matrix movie was rubbish it was a very old nokia by the time that the movie was launched. I can not be bothered to tell you the actual model but it was older than the 8210 and 3210 which are very old phones.

      [ link to this | view in chronology ]

  • identicon
    mnm, 10 May 2003 @ 10:03pm

    Phone spec

    OK, here is the deal the phone is not even a GSM phone which is can't be use with a sim card so if you buy this phone you have to use it with sprint or somthing it can't be used by people that just want to use this phone for a while and take out the sim chip put it back in their old phone again, it does not make sense becuase people that will buy this kind of phone would not want to use it all the time. this phone sucks and sprint sucks on ebay it cost about 600 so is not worth the money if is not GSM

    [ link to this | view in chronology ]


Warchalking Hype Raises Wireless-Security Consciousness
Camera Phones Soared in 2002
Warchalking Hype Raises Wireless-Security Consciousness
Camera Phones Soared in 2002
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