Pixels To Pavement
from the from-games-to-reality dept
Automakers trying to sell their cars to young men have discovered a new "must-have" way to advertise their upcoming models: in car-racing video games. Cars like Mazda's RX-8 launched in a video game two years before it actually was launched in real life. Mitsubishi launched a car in the US only after they received emails from gamers demanding a car that was in Gran Tourismo 3 - but was only available in real life in Europe. Now, the roles are reversing - as the automakers are taking the videogame connection to the next level and asking videogame makers to help them design cars. There are even concept cars that replace the steering wheel with a game controller.
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